As per a survey, an internet user spends an average of six hours a day watching video content. Videos are the best way to share your talent with the rest of the world. For video sharing, YouTube is the best platform in the world. YouTube right now is the biggest video-sharing platform and the second largest search engine in the world after Google. With a strategic YouTube video promotion campaign, you can easily leave your mark on the demanding platform. It will help you establish your brand image in no time. Follow our below-mentioned steps to maximize the views of your YouTube videos.
Step 1. Make the video title engaging
Presentation is the key to success on YouTube. The way you showcase your videos to the audience matters a lot. The first thing that attracts the audience to your video is its title.
- The title must convey the subject matter of the video in the title. So that it gets clicked by your target audience.
- Embed trending keywords in the title so that the viewers can find your videos in the sea of other videos.
- Keep the title short and attention-grabbing. Use action words to make it more effective.
- Spend some time researching the popular videos in your industry. Follow their pattern of title crafting to acquire success.
- Make sure the title does not exceed 55 characters, which is perfect for search engine optimization.
Step 2. Optimize your YouTube videos
As YouTube is owned by Google, YouTube videos already get preference in Google search results. As per a survey, YouTube videos acquire 70% of top spots in every 100 Google search results. But YouTube is laden with millions of videos in the same genre. Your goal should be to compete with the other YouTube videos in your genre to rank in both Google and YouTube. In order to do so, you must build a strong SEO for your YouTube videos and channel.
- Optimize the title and description. Add keywords in the title and description of your videos to make them appear higher in the search results.
- Include tags. Adding appropriate tags to your videos can help you get recognized by the YouTube ranking algorithm more efficiently.
- Categorize. Adding specific categories to your videos can help YouTube understand who your target audience is. This way YouTube will be more accurate to reach the right audience for your videos.
Step 3. Research your audience’s needs
The success of your YouTube video depends mostly on the audience. They are the ones who can make you an internet sensation overnight. So you need to keep their needs and wishes in mind while making your video content. Research your audience and know what kind of content they want to see from you. There are different ways you can acquire that knowledge. Here are some tips to know your target audience impeccably:
- Go through the videos of your competitors. Read the comments of the viewers to get a clear understanding of their needs and preference.
- Use YouTube Analytics to get exact information about the location, demographics, engagement, and other important facts about your target viewers.
- Use social media to know more about the new trends that your audience is following.
Step 4. Engage with your audience
Engaging with the audience has proved to be a positive action for any platform. YouTube is no exception. Interacting with the audience makes them feel more connected with the video creator. It encourages loyalty and pushes them to share your videos on different other social platforms.
- Like the comment of your viewers on your videos.
- Answer their queries and thank them for their comments.
- You can also pin a top comment to form a personal bond with your subscribers.
- Engage your viewers by interacting with them through your social media pages.
Step 4. Customize video thumbnails
Thumbnails are the most effective tools in acquiring vast audience engagement. When your target audience is searching for a video they want to watch, they get presented with millions of options on both Google and YouTube. The thumbnail is the deciding factor in this situation. YouTube assigns a default thumbnail which is basically a screenshot from the video. It does not always convey the actual spirit of the video. You can add a customized thumbnail to your video to make it more attractive to your audience.
- You can add different fonts and styles to create an eye-catching template for your videos.
- Use a high-quality picture that is alluring and tells the subject matter of your video flawlessly.
- Keep the thumbnail resolution 1280x 720 pixels.
Step 5. Hold a contest or giveaway
This is the new trend that has proved to be highly successful among YouTubers. Running a contest or giveaway helps you create a closer bond with the audience. This also encourages the newer audience to like and subscribe to your channel. You can easily acquire more likes, shares, and subscriptions with this method.
- Go through YouTube policies before you host an event.
- Make sure the gifts that you give away are related to your video content.
- Encourage your viewers to spread the news on different platforms to create hype.
- Promote the event on social media to get the attention of both your existing audience and the potential audience.
Step 6. Collaborate
Collaboration is a widely used video promotion method that has been in use for years. It helps both parties to expand their horizon beyond their existing audience base. Team up with a YouTuber with a similar amount of followers and online reach for better results.
Step 7. Hire professional video promotion services
There are countless methods of promoting YouTube videos online. The most effective and fastest way to promote YouTube videos is to get the help of professional YouTube video promotion services. You can easily find these services online. They have teams of highly trained professionals whore extremely experienced in promoting specific genres.
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